参加广交会这样的盛会,如何才能让自己所花的费用物有所值呢?
广交会被称为“中国第一展”,是国内最主要的国际贸易促进平台。第133届广交会将于4月15日在广州琶洲展馆举行,并恢复线下展览模式。
广交会的展位竞争激烈,而同期举行的香港电子展也吸引了很多参展商,展位一位难求。国际贸易展会正在全面回暖,复苏势头明显。
对于国内外的贸易公司而言,参展是一个宝贵的机会,无论是为了开拓客户资源、维持客户关系,还是展示企业的实力。
相信计划参加展会的外贸人士应该已经开始热火朝天地进行筹备工作了。
今天,我们将从展会前的准备角度,探讨如何最大化展览的价值和效果。
01
展前备战时间线
一旦老板确认了展会的延期和展位号码,我们便可以着手进行展前邀请的筹备工作:
通过邮件、网络推文发出参展的消息以及展会的时间、地点及展位号等信息;做一份参展海报,包括一份展馆平面图,标注你所在的位置,让客户一眼就能看懂并迅速找到你的摊位。
展前邀约执行计划:
在展会开始前一个月,要通过电子邮件和私人消息等渠道向客户发出邀请,告知他们参观展位的安排,同时提供详细的展位地址和联系信息。
在展会的前两周,主动拨打电话与重点客户取得联系,询问他们是否计划参加展会,并顺便了解他们的需求和关注点。
在展会前一周,应该再次确认客户的到访时间和日期,并提供相应的行程安排及交通指引以便于他们的到达。
在展会进行期间,如果客户在约定的日期未能如约出现,请及时拨打电话与客户联系,并尽力邀请他们前来我们的展位。
展会结束后,迅速与客户进行沟通,表达感谢之情,发送感谢信或小礼品,并邀请客户访问公司网站或关注我们的社交媒体平台。
即便参与的客户数量不多,但未到场的客户通过接触也能加深对我们的印象。这不仅仅是简单的产品推广,而是一次全面展示公司实力的机会。
02
社媒推广方案
许多公司拥有自己的社交媒体账户,包括Facebook、Twitter、YouTube和LinkedIn等平台。
公司在参展广交会等大型展览时,不仅希望获取新客户,还应充分利用这个机会来提升品牌宣传。
通过社交媒体平台宣传展会,可以有效提升我们的知名度和吸引力,同时也为与粉丝之间的互动创造更多机会。
可以根据不同平台的特性和受众的偏好,设计相应的内容策略和发布频率。在展会的前期、期间和后期,我们应当发布不同类型的内容:
在展会开始前,运营团队应利用社交媒体平台进行专题报道、展会预告以及新产品介绍,并鼓励粉丝进行转发或评论。同时,通过一些互动活动来提升影响力和参与度。
在展会期间,运营团队需利用社交媒体发布展览指南和相关资讯,讨论展会上同类产品的最新潮流趋势。
在展会的尾声,运营团队会发布展会总结,介绍在展会上受到好评的产品。同时,他们会向客户和粉丝发送感谢信或小礼品,并积极收集他们的反馈和评价。
如果产品主要面向消费者,可以考虑策划一些活动,以便收集短视频作为宣推素材。通过有趣、互动性强且容易参与的活动,激励粉丝或顾客到现场参加,并使用相关的话题标签或地理位置标记。这不仅能吸引更多人参与、活跃氛围,还有助于粉丝们的转发,进一步提升品牌的曝光和关注度。
03
邀请函、社媒话术模板
以下是邀请函的模板,适用于以下几类对象:与我们有过合作但近期没有交易的老客户、当前正在合作的客户以及曾接触但尚未达成合作的潜在客户。
—
**[公司名称]**
**邀请函**
尊敬的 [客户名称],
我们诚挚地邀请您参加即将举行的 [活动名称]。此次活动将于 [日期] 在 [地点] 举行。
作为我们重要的合作伙伴,您的参与对我们而言意义重大。活动中,我们将分享最新的产品信息和行业动态,并提供面对面沟通的机会,以便加深我们的合作关系。
希望您能抽空莅临,与我们共同探讨未来的发展机会。
期待您的回复!
此致,
[您的名字]
[您的职务]
[公司名称]
[联系电话]
[电子邮箱]
—
请根据具体情况修改相关信息,确保邀请函适合不同对象的需要。
邮件邀请函模板1:
Dear Sir/Madam,
We are excited to extend an invitation to you and your company representatives to join us at our booth during the 133rd Canton Fair in Guangzhou, taking place from April 15th to 19th, 2023.
Our business specializes in the production of premium products, including [insert your products here]. With over [insert years] years of experience in the field, we have established a strong reputation and earned the trust of our customers.
We would like to seize this chance to present our newest products and explore potential collaboration with you.
如果您已经与客户建立了联系,那么您可以使用个性化的问候语来与他们沟通。可以提到您们上次谈话时讨论的一些具体细节,以增强客户的印象。这样不仅能显示出您对他们的关注,也让对方感受到您的诚意和专业性。
You can find us at booth 8.1K47 located in Hall 8.1 (Area B).
For additional details regarding our company and products, please visit our website: [insert your website here].
We would appreciate it if you could let us know whether you will be attending by either replying to this email or giving us a call at [insert your phone number here]. Thank you!
We are excited about the opportunity to connect with you at the Canton Fair!
Sincerely,
邮件邀请函模板2:
Hello ***,
We are thrilled to share that we will be participating in the 133rd Canton Fair in Guangzhou, China, taking place from April 15th to 19th, 2023.
The Canton Fair stands as China's premier and most extensive international trade exhibition, attracting countless exhibitors and buyers from across the globe.
Join us at booth 8.1K47 in Hall 8.1 (Area B) where we will be presenting our newest products and services.
We warmly welcome you to our booth to discover potential collaboration opportunities. We eagerly anticipate seeing you at the Canton Fair!
Don't hesitate to reach out if you have any inquiries or require support.
For additional details about our company and products, feel free to check out our website: [insert your website here].
I appreciate your attention and support. Thank you!
Sincerely,
邮件邀请函模板3:
Dear [客户名],
我们热忱地邀请您前来参观我们的展位,展会名称是[展会名称],时间为[展会日期]至[展会日期]。我们的展位号是[展位号],位置位于[展位位置]。
我们将展示我们的最新产品和技术,包括[产品1]、[产品2]和[产品3]。
We would be thrilled to engage in a discussion about these products and address any inquiries you might have.
We are confident that our products and technologies will capture your attention, and we eagerly anticipate your visit at the exhibition.
Should you have any inquiries or need additional information, feel free to reach out to us without hesitation.
Sincerely,
请注意,邮件模板仅供参考,我们需要努力让内容更加个性化,这样邀请函才会显得更加真诚,因为没有人会喜欢收到群发的邮件。
社交媒体平台推文模板【别忘了附上海报,图文结合能更吸引人】:
We are thrilled to welcome all participants of this year's Canton Fair! ABC Company is eager to present our range of LED solar lights. We invite you to stop by our booth to discover how our products can assist you in saving both energy and costs. Looking forward to seeing you! #CantonFair #LEDsolarlights #ABCCompany
We are thrilled to share that ABC Company will exhibit our LED solar lights at the forthcoming Canton Fair. We invite you to stop by our booth to discover more about our innovative products and how they can assist you in saving both energy and costs. #CantonFair #LEDsolarlights #ABCCompany
ABC Company is excited to showcase our newest LED solar lights at the Canton Fair. Our innovations prioritize energy efficiency and environmental sustainability. Visit our booth to discover more! #CantonFair #LEDsolarlights #ABCCompany
Don’t let the opportunity slip away at the Canton Fair – check out ABC Company’s LED solar lights! These innovative products are ideal for those who want to conserve energy and minimize their environmental impact. Stop by our booth to discover more! #CantonFair #LEDsolarlights #ABCCompany
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